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' When a manufacturer is seeking .-popularity arid ,-a--reputation lor las goody, '■■ho-first*thing ue does is to adopt a-distinctive. trade-. mark or. labeland affix it to everything he sells.. .Mr Lloyd George mt,the principle ofLnicely in one'of his spee'cnes ■ wiien ue said: "If you, don't put a label on a tiling, it is because . you. are rather ashamed, of. the goods you pre. selling." If ever there was vital necessity *for Great i'ritahi as a manufacturing to. have a, national trade, mark, it exist?-' now.. . _>lot because without itwe may be thought ashamed of the goods ;ive sell, but tor self-protection. '. To''a* greater extent-, one hopes, than ever before. British goads will flow put into the work! markets. It is desirable, therefore, if they are to hold their own and n-.ivj the benefit of their reputation, that they should be with a distinctive trade mark.

The prompt consideration of this idea seems all the more necessary because already other countries have taken stens of the kind. Switzerland, for ■example, recognising the hostility of the Allied nations towards German and Austrian goods, has formed a syndicate of exporters who will use as an international trade mark tho name " Spes'' —coined from the initials of the Syndicat pour l'Exportation Suisse. This trade mark is to be applied only to products of Swiss soil, of the Swiss mining industry, or to "merchandise having undergone in Switzerland a manufacturing process such as to change its character." That this trade mark will be used'to'Switzerland's credit is /guaranteed by the prohibition of its application to products ?of inferior' (Quality the sale of which would tend to, injure the reputation of the mark.

' Thi* United States Government have for two years past been engaged in-in--temational negotiations to establish i;hfi. universal acceotance of the words " Mn-le in U.S.A." applied as indicating,, the country of origin of goods. It is not intended that this should be'employed as a substitute for any individual trade mark in use by an American business house, but in conjunction with it.

Various excellent efforts .have been' made from time to time to bring h}to -use a national trade mark for British •goods, but, perhaps because of the lack of official recognition, there is no'consistent or regularised action of a

national kind

When it is remembered how the words "Made in Germany-" advertised the products of the Huns, it seems fairly obvious that • '"British Made " or some other distinctive la-nel' would be of substantial service to-British-, goods.

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Bibliographic details

NATIONAL LABEL., Ashburton Guardian, Volume XXXIX, Issue 9593, 24 April 1919

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NATIONAL LABEL. Ashburton Guardian, Volume XXXIX, Issue 9593, 24 April 1919

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