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Should you see something like, a foggy sunset or a chip from the Albert Memorial walking down Piccadilly towards you one of these fine ; days, do not lose your head (says a' London fashion expert). It will only be the outward and visible sign of the effort that is being made to induce men to dress like a revue chorus. Apparently the plot thickens,, for a well-known Bond Street tailor has already a stock of new male clothing of unusual colours—purple, brick-red, a .mixture .of purple and brick, and light blue. "We shall require time to popularise the new colours," he says, "not only on account of • men's objection to conspicuous attire, but because fashionable women prefer their menfolk to dress in dark clothes to serve as a foil to the colours of feminine attire. The woman who tells her husband that he looks his best in black is not considering him,-bilt herself. The necessity for more colour in male attire is obvious to anyone who is so far given to introspection as to study the effect on his mind of the black coats and hats of. the city.' It undoubtedly adds to the depression of black walls and dingy offices. When once coloured clothes' are popularised in London they will become the fashion both in Europe and America, for those continents always follow.' tlie male fashions of Loudon. We arc therefore setting out to colour mankind."

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Bibliographic details

COLOURED SUITS., Ashburton Guardian, Volume XXXIX, Issue 9589, 19 April 1919

Word Count

COLOURED SUITS. Ashburton Guardian, Volume XXXIX, Issue 9589, 19 April 1919

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