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"For many years the stronger, v talkine Point in favour of newspaper advertising has been its great value as a general selling power,", says Mr Edwin T. Jones, representative of a biff manufacturing firm 'in New *orK, writine to the " Fourth Estate. >; "Local and national advertisers, no says. "have proven to their entire satisfaction that newspaper advertising stands for 'most effective selling — Quickest and most direct method tor •universal announcement.' "It has stood the severest test ot merchants and manufacturers for many veavs past. The proof of the wonderful aid to business building of .newspaper advertising is found daily in the advertising columns of newspapers. "A closo study has convinced me that many opportunities offered by the world-wide influence of the daily newspapers throuah their advertising columns are still awaiting keen business appreciation and acceptance.'

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Bibliographic details

VALUE OF ADVERTISING., Ashburton Guardian, Volume XXXIX, Issue 9586, 14 April 1919

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VALUE OF ADVERTISING. Ashburton Guardian, Volume XXXIX, Issue 9586, 14 April 1919

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