As commercial aviation develops, so will advantage be taken o£, it for new methods of advertising. A low-flying aeroplane is a very good medium for displaying the name of any commodity,, because an aeroplane, even when comparatively near the ground, is visible over a very wide area, and will still, for some time to come, attract a considerable amount of attention.
Commercial firms will no doubt have their machines decorated in a particular way and painted a definite colour, just as certain firms now decorate their delivery vans; or else they will have the name and trade mark of the goods clearly displayed.
The aircraft of large transport companies may conceivably have their lower and upper wing-spaces "let" ;' and on these may be painted such lettering as the lessee decides. The wording; on the upper wing and the top part of\ the tail, will be intended- to bo seen by the passengers in other > air vessels passing above.
At night the same names may be outlined in rows, of small electric light bulbs, the power being obtained from light dynamos operated by a "baby" propeller. These' words of light will be quite clear to those below, and from t!he point of view of familiarising a proprietary or firm name they will be good advertising.
There is another point of view, however—that of the air travellers looking down at the ground.
Very probably the fields below the main air routes will be hired by advertisers, who will display _in enormous white letters the desired name, or will, have vast canvas posters several square acres in area.
The night traveller, too, will be greeted by a hundred light signs in the world' belo.v. ,He will see words which flicker and flash from one colour to another: words which are spelled out letter by letter, only to vanish and to bfcgin again
It is likely, too, that the American device of moving electric-light pictures may be iised. At one place the man on the bridge of the aerial liner may see far below in the blue depths of the night a, monstrous'child of light lift to its lips again and again a glittering cup of some popular beverage. At another place he may be welcomed by the portrait of a beautiful girl who puffs leisurely at a scintillating cigarette.
The dropping of leaflets, of course, is likely to be a very popular form of publicity because for a time any literature dropped from the air "will be snatched at with eager curiosity.
This rain of pamphlets and papers of various sizes and colours thrown overboard from aeroplanes will probably assume such proportions that it will choke'the gutters and disfigure streets in many towns, so that it will become a public nuisance and may have to be forbidden by Taw.—(By Pawl Bewsher in London '"Daily Mail.")
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AERIAL PUBLICITY., Ashburton Guardian, Volume XXXIX, Issue 9584, 11 April 1919
AERIAL PUBLICITY. Ashburton Guardian, Volume XXXIX, Issue 9584, 11 April 1919
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