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VALUE OF ADVERTISING. "For many years the strongest talking point in favour of newspaper advertising has been its great value as a general selling power," says Mr Edwin T. Jones, representative of a big manufacturing: firm in New York, writine to the " Fourth Estate." "Local and national advertisers," lie says. "have proven to their entire satisfaction that newspaper advertising stands for ' most effective selling' — auickest and most direct method for 'universal announcement.' "It has stood the severest test of merchants and manufacturers for many veita past. The proof of the wonderful aid to business building of newspnnor advertising is found daily in the advertising columns of ne\vspa,pers. "A close study has convinced me that many opportunities offered by the world-wide influence of the daily newspapers through their advertising columns are still awaiting keen business appreciation and acceptance."

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Page 3 Advertisements Column 3, Ashburton Guardian, Volume XXXIX, Issue 9575, 2 April 1919

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Page 3 Advertisements Column 3 Ashburton Guardian, Volume XXXIX, Issue 9575, 2 April 1919