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VALUE OF ADVERTISING. "Formally "years the strongest 1 talking point in favour of newspaper advertising has' been its great value as a general selling power," says Mr] Edwin T. Jones, representative of a big ] manufacturing firm in New York, j writing to ■ the "Fourth Estate." "Local and national advertisers," he says. "have proven to their entirel satisfaction that newspaper advertising j stands for ' most effective selling J— auickest and most direct method for 'universal announcement.' " It has" stood the severest test of merchants 1 and manufacturers for many' veaKS* past. The proof of the wonderful aid to business building of newspaper advertising is found daily in the advertising columns of newspapers. "A close study has convinced mej that many opportunities offered by the world-wide influence of the daily newspapers through their advertising columns are still awaiting keen business appreciation and acceptance."

"Mother needed not experience to be kind."—Stanus. It just game to lier naturally. That's why there'is • always 'on the.home shelf a big bottle of Baxter's Lung Preserver, ready for Tommy's little •sneezes and sniffles—iNktiire's signs that .a cold is approaching. And sneezes and sniffles are pretty frequent at this time of the year. ; The weather is so changeable that it behoves all mothers to have Baxter's handy. 2s 6d per large bottle. I All Chemists and Stores. ■<

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Page 2 Advertisements Column 2, Ashburton Guardian, Volume XXXIX, Issue 9573, 31 March 1919

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Page 2 Advertisements Column 2 Ashburton Guardian, Volume XXXIX, Issue 9573, 31 March 1919

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