NEWSPAPER ADVERTISING.

Thames Star, Volume XLVIII, Issue 14430, 23 October 1914, Page 7

NEWSPAPER ADVERTISING.

V NIVEHSIALLT ACKNOWLEDGED TO 1 BE THE LEADING FOEM OF MEDIA. ■All advertising 1 is gewd, b..it scwrne ■.advertising is better ■fßn.n otlifa's. >\ctw«paper advei-tising is tli© best .uieitbjqdi of obtaining puWicity, her cause everybody reads a newispaipar. No iin\ltea* ■wliat may be tJie sphere oi 1 activity iv which mcii and "vvKDiiien ai'C' on (jarred, the reading of a-news-jDipcj- i.'i a fundaincn'bal part of their .■daily education, and -we are so constituted in this age' thn-t advertising ■jnatter npp&als to^ iuelligence with the mime foi'co as editorial ajiid news. Newspapers, ai'e "within easy reach ; . O'Wicr adveii'tismg-mutter must actually be forced upon the aittemtion. The now.spa.poi* to-day require® veTy littln to recommend it ns ithe adver■•tifimg 'medium, pur excellence. It merits arc obv;o\is and are kg thoi'..fjughly i-ecogn'sed thai the most en- ■ terpri'sin,2 merchan.t considers a,n outlay on pujblicity in its colimms the first t.ssoii.tial to ,saccess. It has come io> be generally" understood Mi at h\ffh-cl'a«*s new«pa.p'eirs' reject ftinnonn cements which do not. properly reprosent tliei character <f fid vert; sfd merc'linnd use. Tho Executive of the Newspaper Tropriotors' A^on?iat;on of New ZonIfind lias dealt w'th tti^ qnestion of prot<?ct:no- the honest ■adverMser and the ■jrenoral nenvspaper reader as far ■as possible fixwn docepfcive or frandnliient *ulvertiVng. It realities Mint lie hoa the best, cli.'inee of securing •■po'pii'lflrily through a n'owspaper 'W.ht'i'h. po?,sas>-!CtS' the confidence of the ' purchasers, and his goods participate in rho. reputation enjoyed by the newspaper. lie knows full well that the n»er- | o'lvuifr^:- wh:cli he offers to the pub- i • .aclvf"rli-:'n<r mu^t bo clean, must, be \ truthful. iiHi^t h* ho'iiest. So !ouj;i' iis- p.w.T.wjnpers on. ..'■tiue to b<; i-oad ny ' thy pr^-at. mn.;',s of the people, so^ lon«; j v ill Hie ncw'Spiip^rs oontinue to i>e the b in;vd:nnKs for advprtisinc. Or M'isidWl Moore, ot Mt. Eden, smd ' now r,v:ukv.it in Lcndon ha,s joined. I the Royal Army Medical Corps -wtth ! the rank of lieutenant. i Uc<v. Staniley Jcnkin. pastor of Epsom IJa'pt^t ChurcJi ha« beeni ap- j -pointed to Rbslyn and Rev Alfi-ed ; "Nor{'h ws.ucceeds binn, ! ' ■ ■ • ! Sloi«bh African.*, A;ustrn,lian.s a.nd New Zeialiin'idiariHi resident in Canaila, • havj offeifcid to for mi Sovithonv I in- > Porial arbilbiy to scn'o in any jvi-t ■ of the Empire ! A cmllint l; a;.-? uiuirltra.ctiv.e as it i,« novel, h,a.s .betein, adopted by a German wfcaimui. She attends funeral ■<, : takes photoglraplts of iaicideaite at the ' biiirifl.l, and -m alkies thcani" up into mo niorial .albiims, which she sdlls to tiro bereaved 'i'cla.tiioas and frioaids. Sh.o ■njiaJceJa :i« 'miiiuli as .ii-100 por yuar. Hi"ofwn'.s Maad has been sugg'e.stcd as a. si'to for an infectious diseases hospitiiil for Anciklancl.