Page 11 Advertisements Column 2

Sun (Christchurch), Volume I, Issue 125, 2 July 1914, Page 11

, AND fIRSTOLASS .. n EASTERN LAUNDRY ;• gflrnjetfW and HEREFORD ST. NO MACHINERY —HAND V.ORK ONLY. Ring up 'Pfaope 12-74, aod our Van will call.

y.j:vviff .'i.'j'MVt «54.;.0.«11K.>R i . • '?•••' •••• • i p... : The r,antings and the yawp of the demagdlfue are often mistaken fcy the uninformed for patriotism and loyp for the "dear: people." Superlatives, shallow "talking points," fads, fallacies and imaginary virtues concerning various articles of merchandise, automobiles are used to .becloud the mind and to divert tHe attention of the buyej: from the real essentials. j ,; > .TKe' real.-test of an automobile is- what it actually is and what it actually does, not simply what its maker or their salesman "claim" for it, claiips which are often, fey .the facts. We make claims for the Cadillac, the car which is produced and is to-day being bought in greater nurribet;s than any two, probably any three* other high-grade cars in thfe, World. ; Ji Thesfe claims are based, pp >yhat , been, substantiated for* years and what can be; and is being/substantiated'fevery day. The Cadillac has for years led the. jprocession in motor car development and motor car progress. : > ' It Has never resorted to subterfuges and expedients for temporary advantage, at the expense of the buyer; ! : It has furnished to the motor, buying putlic only that which was kniown to be fight and that which it knew would afford constant and enduring service and satisfaction* < > ;;. f . -i . . .j \ v :! - • > i; DEXTER & CROZIF.R CHRISTCHURCH & AUCKLAND J.il: i i- i: , I-i il'.i)!- } !vi. ...'l* •« . ij-si J.-/. . I I : Vt • i" i * 170 HIGH STREET BOOTS "K" ■, l,>>' Jl.ii,..