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XTOIIEtTO Vol. 2. No. 3. JAMES SMITH LTD. Published Every Week. Misses' Silk Frocks are Priced on a Basis that will Produce Immediate Results Just when the Girls need new things, along comet James . Smith's famous Markdown Period, offering lovely little ±\Q11) * ■ ■ / frocks at amazingly low pricing. And they're the sweetest -LWLV m ■ I French models, too! Rich crepe de chines, lustrous silks, All r I/ " and soft georgettes are some of the fabrics used, every li.ll~~ jtHJ ■ / frock with individual hand-made touches to add chic. / Fig: A. — Electric Blue Fig. B.—Lime and navy Fig. C.—Periwinkle blue Fig. D. — Beige model, crepe de chine, beauti- |ji ve j um per frock, in crepe de chine frock, quaintly tucked, jumper fully smocked and hand , , . pxaf , t]v with dove grey applique of georgette, and finely embroidered trimmings, crepe ac c»lne > exacuy finished in goI( j thread, pleated skirt of crepe de as sketched. Size 36. as sketched. Size 39. As sketched. Size 39. chine. Size 30. Usually 75/11. 91 / Usually 65/11. Of/ Usually 52/11. *%\l Usually 39/11. 01/ Now A*/" Now £*/" Nowfci/" Now Llf - ' jSS^^Wi JIJVENILE MILLINERY s^^^^wV) Shows Big Price Markdowns \\Y\C\ Ql^sßr^l * Dainty and useful Hats for Children in popular YvCvn. t& jQ\J/b^^BC/ 7f straws, linens and organdies, as sketched. . lJK^^^t l^Ap^j^^^3^2^vl> V*K- *•—Child's Hat of Cream straw, trimmed as > * shown, in green and blue ribbon. 0/11 ' Special Price «/ XX. F'Sf> 2.—Linen Hat which can be Fig. 3. —Dainty Pale Blue Organdi Bkf//////M£ adapted to suit the wearer. Smart Hat as sketched, showing insets of .'hades, of Lemon, White, Apricot, floral organdi, and neat brim. ,In blue, s^s^H^tt^cf I//// Grcen>^auve, Pink and Orange, i ICt lemon, white or pink. 1/£ 'U[ff ' Special Price X/ V Special Price X/ V \Wm^^g\, • MILLINERY DEPARTMENT-FIRST FLOOR. 24 Pieces Art. Silk All Over 2 Unusual Values hi LACE FLOUNCINGS DRESS TRIMMINGS At New Low Prices ' * beauti ,«t> K e of «uver beading on georgette and net, black applique, gorgeous , Beautiful Lace Flouncings in artificial Oriental colourings in stun- AT ft 11/ silk. 36 inches wide. Delicate designs > ning applique and motif de- J\ UVr are featured in all-over effects, making v signs. Never before have , - . it .. these delightful materials been ■ / these flouncng. an except.onally pretty offered at such W prices. 1/hni3h for dainty garments. There are Shop early, to avoid disap- ■/ twelve shades, including Red, Vicux pointment. Usually 2/11 to \f AT> T\ Rose, Leaf Green, Lemon, Saxe, Lido 9/6 yard. YARD Blue, Powder Blue, Navy, Beige, Rose ' . ■ Beige, Pink, and Black. Don't miss 18 inch Fringe. A rare chance seeing these, they are being presented to obtain genuine hand knot- NOW at a special low price. . ted fringe at a new low pric- "LOT ing. In Ivory and Black only, f\ lit 1 9 fi Cif) D <s MAT) F I we have »everal yards of this //ll i / uuuu zn a uzz highqualitvfringeofferingat Arltt ■ a very low figure. Usually f|| . J 9/6 yard. YARD NOW j7||^^^ FANCY SECTION- — GROUND FLOOR HIGH-CLASS SILK FABRICS Now All | /11 Yard to Clem" * DYED FUGI SILK— MILESE FABRIC— " 30 inches wide. Special guaranteed dyed fugi silk 38 inches wide. Here is the ideal underwear fabof very high quality in a range of all the most rf .^ o]ou to dI daint undie and in . popular shades, including navjv green, turquoise, , .~: ~. , ' tm - grey and bois de rose. Note the price of .this im- clud^sky, heliotrope, and black. 1/11 portant fabric. 1/11 Markdown Price—yard */** Markdown Price—drard X / X 1 , NATURAL FUGI S.LK- J™ Sl^ , ~. ■■ ■~„ . , .j ■a • 1 • ~,.,,.., ~., 30 inches wide. Stripes are always fashionable, 30 inches wide A pleasing soft bright finish lifts ~.„... , , - , . this fabric, into the front row of quality. Special an^ thls fabnc 1S ye g°od valne Wltl> lts special heavy weight—fit's just made for wear. 1/11 wide ■ woven' stripes in popular shades, t /1-| Markdown Price—yard X/ 1 L * . Markdown Price—yard X/ XX STAR VALUES IN OIR TOILET DEPARTMENT D.M.C. NEEDLEWORK BOOKS— . SHOPPING BAGS— 811 pages full of splendid ideas of every dcs- Pleasing shopping bags in good quality lcathercription. Don't miss this opportunity to obtain ette dotn- WonderfuVvalue. 1 /£ a iiseful publication at a new low price. 1 It* ~ , , _ . .I/O T , „ „,. «. , , D • v I/ n Markdown Price—each *' w Usually 2/6. Markdown Price—each */ U WILLIAMSON'S TOILET SOAP— PICTURES— In our perfumery department we have a wide We have a very charming array of beautiful range of toiiet requisites, and a special feature pictures, well framed and finished. Note the is this Toilet Soap. Usually 4d. tab. 1 / low price. *) l\\ Markdown Price, 4 tabs for X/ ■ Markdown Price—each ■•/ XX James $niilfo Comer Cuba Stwt i Manners street WeHkigton

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https://paperspast.natlib.govt.nz/newspapers/EP19310219.2.27.2

Bibliographic details

Evening Post, Volume CXI, Issue 42, 19 February 1931, Page 5

Word Count
772

Page 5 Advertisements Column 2 Evening Post, Volume CXI, Issue 42, 19 February 1931, Page 5

Page 5 Advertisements Column 2 Evening Post, Volume CXI, Issue 42, 19 February 1931, Page 5