FORTUNES MADE BY ADVERTISING.

Daily Southern Cross, Volume XXV, Issue 3650, 31 March 1869, Page 4

FORTUNES MADE BY ADVERTISING.

Fw of our readers, we beliere, can be unacquainted with the name of Holloway, the greatest of all ad« vertieers. It is cot our purpose to make any allusions to the properties of his medioines, but rather to show how xnuoh can be dons by energy, industry, and a> judicious course of publioity. We are told that when he commenced the sale of his medicines, some thirty years ago, it was on the smallest possible scale, making his pills and ointment with his own hands —the latter in a small iron pot. We refer to this fact that some may not look at the Professor as he now stands, a rich and princely merchant;, and who might say tojthemselvea, "Ah ! but who could think of doing as he has done ?" We reply that thousands might do almost as much in various ways, keeping in new Lord Chesterfield's advice, that " Little barques should keep near shore, while larger ones may venture far " — let your beginning be on a small andprogressive scale, taking but one careful upw»rdjstep at a time, atxd the higher you ascend the more careful you should be, or the greater may be your fall. We know that Holloway has given the following j advice respecting advertising : " Commence, "says he, "in one or two papers, not more; continue this course for a considerable time j the remit will be, that you will be as well known in the end to the readers of those two papers as Holloway hinself; then, if your wares be such as can be brought int* universal repute, add another paper or two to your number, and so go on gradually, taking care to paj the proprietors faithfully, that they may not damage you by an unpleasant 'critique' of their own; for, atsuredly, if you don't keep on good term* with them, as you begin to rise in j the world, you will have many envious of yonr success, and who may write damaging articles against you; but if," says Holloway, "you have no juat cavie for this, the editors will not insert the same to your prejudice." The new establishment of the Professor in Oxfordstreet is now one of the rights of London, both as regards if* exterior and interior embellishments. His counting-house and its fittings far excel many of the London banks, and (his staff of clerka is composed of gentlemen of both birth and education, »nd able to conduct: hia correspondence in almost any language. No house in the New or Old World, evea thoso of Barings andJßothsohild, have, yrs presume, a correspondence of one-tenth part that of Holloway, at his ramifications extend to all parts of the glob». We make these remarks, not for the purpose of, serving him, but rather -with a view to encourage many of our readers and friends,thafc they may endeavour, although by a different route, to follow in his footsteps. Now, when we look upon the astonishing suoceis which has attended the sale of two simple though no doubt valuable remedies, we ask if there are not many important branches of industry whioh' might .raise men to the highest pinnacle of fume fair more easily than Holloway has been able to do, byhw now renowned medicines. ■ > - »Y'- '*>>'.., II these remarks should have, the effactithat we dwire we may perhaps ooniider; that we fekveiddn*, lome service to the world in a commeroxal '" point of

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