ADVERTISING N.Z.

Press, Volume LXIV, Issue 19317, 23 May 1928, Page 5

ADVERTISING N.Z.

GOVERNMENT PUBLICITY WORK. INCREASED ACTIVITY BRINGING RESULTS. [THE PEESS Special Service.] AUCKLAND, May 22. The Government's efforts to attract tourists and settlers to New Zealand were outlined by the Minister for Health, the Hon. Mr Young, when opening an advertising exhibition in the Town Hall. The Minister referred to an intensive publicity campaign to attract visitors from Australia, recognising that effective advertising is the best means of attracting Australians on holiday bent to come here, instead of going elsewhere. He said: "£SOOO is being spent now in an extensive newspaper advertising campaign, supplemented by aids which poster, film, literature, and personal canvass can lend. An influx of Australian visitors will be welcome both on account of their personal qualities, for which we have high admiration, and for the stimulus their coming will give to trade." Reviewing the position in the United Kingdom, the Minister said that every attempt had been made to keep the High Commissioner supplied with the latest films of industrial and topical events, the supply of those having increased to approximately 3000 ft weekly. Bulk supplies of booklets, photographs, and lantern slides, dealing with farming and industrial and general life, had increased enormously. In the United States and Canada a large number of new avenues had been opened, and supplies of publications and photographs were being sent regularly to leading railway companies and hotels. Correspondence received spoke in terms of praise of this material, and results were becoming manifest in increased enquiries for information, and in a growing stream of visitors to New Zealand. "Attention has also been turned," said Mr Young, "to India, and the East generally, as a rich field from which to attract tourists to the Dominion, and a large volume of correspondence has resulted not only from expectant visitors, but also from Army men about to retire, who look toward New Zealand as a pleasant land in which to settle. We are gaining in these men very useful and desirable, citizens, with a regular income, and we extend to them the right hand of welcome. "The visit of the All Blacks to South Africa is also being given full publicity by the Government. A special publication has been prepared for dis tribution throughout South Africa, containing photographs, 'pen drawings, and a brief record of each member oi the New- Zealand team. The whole of the advertising in this souvenir has been taken by Government Departments, and is being used to advertise all phases of life in New Zealand.