MONEY TROUBLES.

Alexandra Herald and Central Otago Gazette, Issue 1892, 24 May 1933, Page 5

MONEY TROUBLES.

HOW A WAY OUT CAN BE FOUND. BUSINESS MAN'S ADVICE. t| In Christchurch to-day there noted an increasing tendency for business men to get together and talk over their problems. Successful retailers are earning the respect of tffcir competitors and are not as chary as they used to be in the matter of passing oh' their knowledge gained in the school of experience. All this, i* so much , to'the good, and Mr Bcvcridgc, Manager of Messrs A. J. White, Ltd., struck a useful note at a function on Friday' ; nighfc last when he said that more Informal; gatherings of the kind would be an advantage, enabling men to know sm3 understand each other better, and eaeb other's problems. Mr B. L. Burton, Manager of' the Army Stoics, gave his recipe for. su«cossful retailing. "I attributo a.great deal of my success," he said, '/ftp advertising in the newspapers. I can't see how manufacturers or retailers can hope to extend their business without advertising, and I want to say at this time how fully I appreciate the,wonderful manner in which the Christchurch newspapers and the members of their advertising staffs have helped Me along the way. There are many firms in the city to-day who have good stocks but are short of customers and are worried financially. If they will only advertise they will get the customer* and end their difficulties. It may be that they allow the cost of tho advertising to deter them, but "they must be.'prepared to make'a plunge. 'All they need is confidence, and the rest, will follow .judicious advertising. If they will only 'give it a go,' many businesses can be improved, and moner difficulties will vanish. I have found that increasing tho volume by advertising enables mc to sell at fair prices,'and these price add fur!her to, the volume. In a couple of years our business has grown from the employment of one man to a staff of 54 people." "The Tea Went," Mr Burton related one of his early experiences Jn advertising, many years ago.. It was in Dunedin. An importing firm was "up against it." Stocks were '. heavy, bills were pressing. They had ', enormous stock's of tea, whicfh wouldn't; sell. It was good tea. Mr Burton was asked if he could sell it. "One. morning, at about 3 o'clock—my wife must have thought I was 'batty'—l got out of bod and wrote an advertisement X, put it in half-page space in tba ©H»t edin- papers,, and in one or two, otbefc; centres. In a mouth the tea had »1£ gone. Wo didn't cut the price. The public got good tea',. I got my commission, and- the firm got enough money out of it to end its worries. And I've since been.a firm believer, a'fld.a: bi£>, user of advertising whenever I to sell goods quickly in l a big •rifayV *